Impact Campaign

Type	Digital Impact Campaign
Duration	Long-term Campaign
Audience	Women 24-35 (Global)
Platforms	Documentary, Podcast, Social Media
Partners	Women in Ocean Science, Women in Wildlife, Seen Blue Conservation

A digital storytelling campaign inspiring more people especially women and non-binary people to see themselves in ocean conservation through authentic, short-form documentaries.

The Challenge
Many young women are passionate about the ocean but rarely see the diverse pathways into conservation. She for the Sea showcases three women from different backgrounds to demonstrate that conservation can take many forms.

Campaign Concept
The campaign centres around a three-part documentary series (3 × 5-minute episodes), following:

• An artist & freediver
• A surfer & filmmaker
• A scientist & mother

Released alongside the second anniversary of the Impact Storytelling Podcast, the series builds on around 50 podcast conversations with people working across ocean, water and nature conservation.

Distribution & Engagement

• One-month teaser campaign on the Impact Storytelling Podcast Platform
• Three documentary episodes
• Podcast & social media storytelling
• Partner promotion through Women in Ocean Science, Women in Wildlife and Seen Blue Conservation
• Follow-up online talks and mentorship opportunities

Audience
Women (24–35) worldwide interested in conservation, storytelling, science and creative careers.

Impact Measurement

• Documentary views
• Podcast listens
• Social media engagement
• Community participation in talks and mentorship
• Audience feedback and interaction

My Role
Campaign Concept • Creative Direction • Documentary Production • Podcast Host • Storytelling Strategy