Environmental Education Campaign

Type	Environmental Education Campaign
Audience	Mediterranean Beach Visitors
Resources	Educational Downloads • Podcast • Articles • Digital Content
Countries	Croatia • Austria • France • Spain • Italy • Malta • Greece
Partners	NGOs • Schools • Tourism Businesses

A free, multilingual awareness campaign helping Mediterranean beach visitors discover the marine life and coastal ecosystems around them.

The Challenge
Millions of people visit Mediterranean beaches every year without recognising the biodiversity living just metres from the shoreline. The campaign turns curiosity into understanding and encourages responsible behaviour.

Campaign Concept
Beaches & Beyond combines science, storytelling and accessible educational resources across multiple platforms, including:

• Species & habitat knowledge cards
• Educational activity sheets
• Weekly podcast
• Posters with country-specific QR codes linking to the free materials
• Free downloadable resources
• Partnerships with tourism businesses, schools and NGOs

The campaign launched on World Ocean Day during our public festival organised by Seen Blue Conservation in cooperation with University of Applied Sciences FH JOANNEUM.

Audience
Mediterranean beach visitors, snorkellers, families, schools, educators and ocean enthusiasts.

Distribution

• Website & downloadable resources
• Podcast
• Social media
• Articles
• Hotels & dive centres
• NGOs & schools
• Educational posters across the Mediterranean

Impact Measurement

• QR code scans by country
• Resource downloads
• Podcast engagement
• NGO and partner participation numbers
• Educational reach through partner programmes

My Role
Campaign Strategy • Creative Direction • Educational Concept • Podcast Host

All Illustrations for this Campaign were created by artist Lea Dora Fricke, all Knowledge Cards written by biologist Carina Zettel, all Habitat Cards written by Martina Holzknecht as well as all Quizzes.